SCORE - Next Level Branding Hacks to Promote Your Business Online

Sometimes a brand works in the “real world” but fails when online. The digital world is vast and today’s customers are getting younger, more tech-savvy, and informed. Selling a product or service to consumers who are smarter than ever before is tough, challenging, and requires a higher level of creativity. > > In this session, presented by digital marketing expert Juntae DeLane, you’ll learn advanced tips to create better digital branding which will improve your customer acquisition. > > Some of the next level strategies being covered will include: > > How to properly build a digital brand > Leveraging mico-moments on social media to increase visibility > The shift in consumer behavior that impacts your content strategy > Creating content that social media algorithms actually like > Why it’s no longer about products and services, it's about brands > How to shift from being transactional to experiential >