SCORE -Advertising on Facebook and Instagram

In this workshop Christine Halvorson and Nanette Perrotte will explain how to use advertising on facebook or Instagram effectively and economically. A prerequisite to this workshop is to have set up a Business Page on either or both platforms. You’ll learn how Facebook paid ads can overcome Facebook's limits on your business visibility. You’ll learn how to identify appropriate target audiences and get the most for your budgets. We’ll go beyond Boosted Posts and explore the other types of ads Facebook offers. We’ll discuss how you can use Facebook and Instagram together in one advertising campaign, or not. You’ll learn how to create effective Instagram Ad campaigns by having a clear plan. Instagram Ads are posts or Stories that a business pays to promote to users’ Instagram feeds. We’ll cover: Stories ads, Photo ads, Video ads, IGTV and Instagram Shopping ads You can do at least a little Instagram and Facebook advertising with almost any budget.