Spotlight on Bean Group
by Max Mitchell
Bean Group, located at 45 Main Street in Peterborough, is a small office with three desks and a conference table, yet it is home to 20 energetic and talented Realtors. The math might not appear to work based on that description, but it is part of the business model of the company. Agents spend less “up-time” (a Realtor’s term for time spent in the office) and more time out in the community.
The Bean Group was founded by Michael Bean in Portsmouth. Michael got his Realtor’s license in 2001 and went to work for another agency. It wasn’t long before he realized, “There has to be a better way,” and he started his own agency in 2003. Today, Bean Group has over 30 offices in New Hampshire and Maine, and their headquarters remain in Portsmouth. Matt Cabana and Dave Millett teamed up to open the Peterborough office, and they are currently getting ready to open their new office in Rindge.
Bean’s approach to selling real estate incorporates a diversity of geography, technology, and what they call the “silo” approach to service. Multiple back-office departments handle much of the marketing, logistical, and legal aspects of the process, freeing the agents to give clients more personalized service. Multiple offices enable clients to work with local agents wherever they are searching for homes.
Technology is also a big part of Bean’s business model. Professional photography and drone photographs are used to showcase their properties. The Bean website (which gets about two million “unique” visits per year) is clean, easy to navigate, and mobile-friendly. When clients click on a listing, they are immediately connected to the listing agent, expediting the response time to each inquiry. Agents also have their own websites which link them directly to the Bean Group. Bean’s marketing department handles social media as well as communications with other agencies about new listings, maximizing listing exposure. The agents also use Facebook’s Workplace as a form of “back-end networking” to keep the communication between them running smoothly.
Sadie Halliday and Colin Murdough, coming from another local agency, are two of the newest agents on the team. “There is great energy here,” said Halliday. ”People are really excited to be here, and we are a very motivated sales force. We are all entrenched in the community and it is important for us to give back.”
Murdough said he came on board because of the back-office support that allows for more personalized service, and the geographical diversity that enables more flexibility. “Bean is very progressive and open to change, which allows me to be a better agent.”
Currently, the team is getting ready to open their new office at 398 Route 202 in Rindge. Their presence there will allow them to showcase more waterfront properties and “bookend” the Jaffrey market. Since both offices will have agents licensed in both New Hampshire and Massachusetts, they will be able to list properties in both states. The goal is to be open for business by the first of June. Bean Group is the largest independent agency in Maine and is quickly becoming the fastest-growing agency in the region, closing $50 million in transactions in the past 12 months.
If you would like more information about the Bean Group or their new office, please call 1-800-450-7784 or visit www.beangroup.com.
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